I've watched genuinely world-class athletes in hockey, badminton, and wrestling train in near-total obscurity, barely covered even after winning international medals, while cricket dominates every headline -- it breaks my heart watching that kind of talent go unseen.
Nielsen sports viewership data consistently shows cricket draws by far the largest television and digital audience share in India, meaning media and sponsorship focus largely follows existing demand rather than creating it -- a genuine market-driven pattern, not simply an arbitrary choice.